The Law of Market Failure Motivated Us to Pose the Question: Should we Invest in a new Voucher Feature on our Webshop – or Not?

The Law of Market Failure: “Most new ideas (80-90%) will fail in the market – even if competently executed” – Alberto Savoia Note: This blog post was originally made available as an article on LinkedIn. “The Law of Market Failure” is defined and explained in depth – as well as how to systematically overcome this innovation challenge – by Alberto Savoia (Google’s Innovation Agitator Emeritus) in his latest book “The Right It – Why So Many Ideas Fail and

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