Pretotyping – Validating Your Business Idea to Minimize Risk of Slow Failures

I was first introduced to pretotyping by Tim Vang, who brought this front end innovation framework to Denmark.

The purpose of pretotyping is to test your business ideas (test your assumptions) before investing a major amount of time and money – and do this in a fact based manor. So basically pretotyping is all about very early market validation ensuring you invest your time and money in the potentially good business ideas which will most likely yield the best return on innovation.

Pretotyping was originally coined by Alberto Savoia when he worked for Google. Alberto is now dedicated to pretotyping, and you can learn more about his work at

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